When you will create and login to icloud.com firstly, you will need to set the language and location along with connecting device with a good internet connection. If you are connected with the internet then the Apple device will attempt to update or install a few software.
When the software is updated then Apple.com activation code will be surely displayed on your TV.
Thery provide support for :- Apple, Icloud, iMac, Iapd in USA and CANADA..