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Georges Benoliel
Georges Benoliel
Member Since: 11-12-2019
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small-community-5
nestapple.com
great real estate site

great site: New York-based next generation real estate technology and brokerage firm NestApple (www.nestapple.com) is offering home buyers the opportunity to earn a 2% rebate check of the sale price.

NestApple founders, Georges and Nicole Fishman Benoliel are long-time real estate investors in New York City. After going through the lengthy and costly process several times, they grew increasingly uneasy about the outdated system. While most segments of the economy have evolved due to innovation, real estate still operates in an antiquated manner which dates back from the 1980s. While websites like Streeteasy or Trulia make it easier than ever to search for homes and find comps, nothing has changed in the way people buy and sell real estate.

In an increasingly transparent market, there is less value in what traditional brokers offer. “The market has never been so transparent”, says Georges Benoliel, “all the information is available online, two clicks are all it takes to know what your neighbor paid for his apartment or whether he took a mortgage”. “The role of realtors needs to evolve and adapt” adds Nicole. While searching for ways to bypass the system, Georges and Nicole stumbled upon the concept of commission rebates which are legal in 40 States according to the Department of Justice and have in fact been publically encouraged by New York’s Attorney General.