There are some blogs on here that are very unsafe. Some facilitate piracy, while others may contain malware and inappropriate content. I wouldn't recommend visiting this site anyways.
It seems to be a spoof of bit.ly. There are also trojans.
When the program itself is scareware?
Don't ever download this.
It fabricates hundreds of false threats in order to goad the unsuspecting user to pay for an Auto-renewed license (SCAM).